How do you make the bank Invisible and yet embedded into the modern customer's lifestyle? Piyush Gupta shares the DBS bank experience. 

<p>Piyush Gupta is a banker in Singapore. He is the current chief executive officer and director of DBS Group, a position he has held since 9 November 2009. Gupta has been credited with leading the banking group to become a leading Asian financial services group. In 2014, Gupta was named as the Singapore Business Leader of the Year by CNBC. In 2013, Gupta was named "Best CEO, Asia Pacific" by The Asian Banker, and "Best CEO, Singapore" by Asiamoney and The Business Times.  </p><p> Gupta started his career at Citibank India at the age of 22, as a management trainee. He did several assignments with Citibank India, eventually being chief of staff to the India head, responsible for finance, technology, human resources and strategy. Gupta then moved to Singapore in 1991, as chief of staff to the Asia head. Gupta held positions of increasing responsibilities, moving into various senior management roles across Citi's corporate and consumer banking businesses. In 2000, he left Citigroup to start up a dot-com company, an internet portal called GO4i.com but closed his venture and re-joined Citigroup in 2001. Gupta served as country officer in Malaysia from 2002 to 2007, where he helped built up Citigroup's branch network, before assuming the role of country officer in Singapore and the head of the Corporate and Investment Bank in ASEAN. In 2008, Gupta was appointed the chief executive officer of Citibank in South East Asia, Australia and New Zealand. In 2009, he left Citigroup to join DBS Group as chief executive officer.</p>

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Re-imagining Banking Customer Journey