Dr. Sachio Semmoto is a rarity in Japan. He is a bold, controversial and outspoken entrepreneur. He co-founded DDI Corporation (now KDDI) in 1984. KDDI is now capitalised at over $60bn and employs over 35,000 people as Japan’s second-largest provider of telecom services. Semmoto shares his story of entrepreneurship in Japan, shedding light on the nation's culture, its strengths, and its political and economic challenges.